If you’re a content creator on YouTube, you know that having an engaging video is only half the battle. You also need a strong YouTube description to help your video get discovered and keep viewers engaged. Here are some tips to help you write a great YouTube description:
Start with a strong hook
The first sentence of your YouTube description should grab the viewer’s attention and make them want to keep watching. Use descriptive language to give them a taste of what’s to come and make them curious about the rest of the video.
Include relevant keywords
Just like with any other type of online content, keywords are important for search engine optimization (SEO). Think about the words and phrases people might search for when looking for a video like yours, and include them in your description.
Be concise and to-the-point
Your YouTube description should be clear and concise, and get straight to the point. Use bullet points or numbered lists to break up longer paragraphs and make your description easier to read.
Add links to related content
If you have other videos or resources related to the topic of your video, include links to them in your YouTube description. This not only helps viewers find more of your content, but also keeps them on your channel longer.
Use calls-to-action
End your YouTube description with a call-to-action (CTA) that encourages viewers to take action. This could be as simple as asking them to subscribe to your channel, or directing them to your website or social media accounts.
Include timestamps
If your video covers multiple topics or sections, consider including timestamps in your YouTube description. This allows viewers to easily jump to the sections that interest them most, and makes your video more user-friendly.
Proofread and edit
Before publishing your YouTube description, make sure to proofread and edit it carefully. Typos and grammar errors can make your video appear unprofessional, and may turn viewers off.
In conclusion, a strong YouTube description is essential for getting your video discovered and keeping viewers engaged. By following these tips, you can write a compelling description that helps your content stand out and keep viewers coming back for more.